Let’s spend an hour together and brainstorm some ideas to get you going – with a fresh pair of eyes you’re bound to generate some new, innovative ideas you might not have previously thought of. It’s completely FREE and without obligation, so you really do have nothing to lose and everything to gain! Give us a call on 01604 239837… we’ll even throw in a cuppa and a biscuit!

Featuring touching case studies of individuals the Foundation has helped over the last decade and accompanied by some stunning black and white portrait photography, we’re really proud of the end result and (more importantly!) everyone at the Foundation is over the moon! We donated our design services in kind because it’s important to us to help the local community – and when we read personal accounts of how the Foundation has transformed and improved so many lives we feel a little bit warm inside! Click here to view the full brochure.

Congratulations to the Northamptonshire Community Foundation – here’s to another 10 years!

Growing Together: Celebrating 10 years of the Northamptonshire Community Foundation

Cambridge Blue Square's shiny new logo

Another of our new clients, Cambridge Blue Square, has also been given the ‘Beach treatment’ and is delighted with their new logo! Cambridge Blue Square provide management consultancy to businesses and focus on improving profitability, business structure and management accounts. When they came to us, CBS had already developed a basic website, but needed a brand identity rolling out. They are now the proud owners of a lovely new logo, stationery including business cards, letterheads and comps slips and in the New Year we’ll be working on a new corporate brochure. Welcome to our family, CBS!

After going ‘back to school’ and spending some time with the fantastic students, we penned a Q&A style guide to Thomas Becket Catholic School, answering the burning questions 12 year olds have when making the transition from primary to secondary school. From the copy, we designed an eight page brochure featuring strong imagery and testimonials from real students. The guide was extremely well received by students, parents and staff at a recent open evening. Wicked!

This article sums the positives and negatives up nicely – but what’s your view?

Coca-Cola and London 2012 Olympic Torch Tour is coming to Northampton!

Have your photo taken with the Olympic Torch and be part of history!

Students, staff and the wider community are all invited to enjoy and take part in a unique and free sporting spectacular for the University, town and County. In addition to the Coca-Cola Olympic Torch Tour bus and being able to have your picture taken with the Torch, there will the opportunity to participate in and see demonstrations of a wide range of sports including Hockey; Climbing; Football; Cricket; Boxing; Basketball; Martial Arts; Badminton; Wheelchair Basketball; Table Tennis; Rugby Union; Trampolining; Boccie; Handball and Nordic Walking.

This event is free to attend with free car parking and will feature Olympians past and future, along with official coaches from Northamptonshire Sport; Northampton Town Football Club players (and Clarence the Dragon!) – all on site to get guests limbered up, fit and in the mood for London 2012.

Find out more at: www.northampton.ac.uk/olympics

Woods, exposed as an adulterer in 2009, found sponsors deserting him once the scandal became public. Gatorade, AT&T, luxury watch brand Tag Heuer, Gillette, Accenture and Golf Digest all distanced themselves from the sportsman.

According to a recent Ipsos Mori survey, almost a quarter (23%) of those in the US and 19% of respondents in the UK said that Tiger Woods’ misdemeanours made them consider stopping buying products that he endorses, more than any other celebrity.

This side of the Atlantic, brands connected to Wayne Rooney are the next most likely to be shunned by the public. Of those surveyed, 14% say allegations about Rooney’s extra-marital affairs would lead them to stop buying his sponsors’ products. Coca Cola famously dropped Rooney in April.

Maybe private lives shouldn’t enter the equation at all – there’s no doubting Tiger Woods is a fantastic golfer. It’s a brave move by Rolex, but the fact remains brands face a boycott if their association goes bad. Here’s hoping Tiger behaves himself this time!

The portal uses our innovative CreateMyMarketing platform which helps companies centralise their branding and marketing collateral in one place as a way of supporting channel partners with lead generation and brand awareness campaigns. The Dutch site is the sixth language to be built and the SBPMO now covers 42 countries throughout Europe, giving nearly 500 Business Partners access to centrally co-ordinated marketing that can be customised with local messages to suit their local market place.

Over 100 different items of  marketing collateral are now available including product datasheets, brochures, adverts, email campaigns, direct mailers, banners and pop ups as well as a huge range of merchandise such as pens, USBs, golf umbrellas and much more.

The Dutch site is only available to nominated channel partners but the website can be viewed here.

We were recently commissioned by Textice Ltd, a local garden products company to design product packaging and point of sale material to support their export objectives.

L-R Steve with Richard Conway and Jason Conway from Textice and one of the packaging prototypes

Textice Ltd, a family run business based in Lower Harlestone, design and manufacture innovative garden products which are sold through television shopping channels and mail order companies. In a bid to grow their core business, they are now launching four key products under the Babyllon Garden Products name into new EU export markets, specifically Germany, France and Spain.

Textice are off to Cologne in a couple of weeks to the Spoga/Gafa trade exhibition to officially launch their innovative new generation plant supports Spirals and Twisters TM along with their Big Moss (compressed sphagnum moss) and their multi use Pot Hangers. The aim is to attack new market places, including large retailers and garden centres.

The Manufacturing Advisory Service, who awarded grant funding to assist the venture, recommended Business Link-assured Beach as well placed and experienced to design the host of collateral required. New brands for the four products were established and new packaging and retail point of sale displays were developed.

Jason Conway, Director at Textice said, ‘It’s quite daunting launching new products into totally different market places, but we’ve found Beach have made the process easy for us. We’re delighted with the new designs and are now looking forward to taking our eye catching products to Germany. We have unique, innovative products and are confident that with the help from Beach we stand a much better chance of maximising sales.’

Steve Bishop, Director of Beach said, ‘We’ve come up with four really strong brands with extremely striking packaging that work well as standalone products or also as a family. It’s great to work with a local company and help them take on the world!’

For more on the Babyllon product range, click here to visit their website.