Let’s spend an hour together and brainstorm some ideas to get you going – with a fresh pair of eyes you’re bound to generate some new, innovative ideas you might not have previously thought of. It’s completely FREE and without obligation, so you really do have nothing to lose and everything to gain! Give us a call on 01604 239837… we’ll even throw in a cuppa and a biscuit!
Many of you already know how much we love the Northamptonshire Community Foundation, we often rave about the fantastic work they do in the community – Steve even has the honour of sitting on one of their grants panels. The Foundation recently celebrated their 10 year anniversary and we were more than delighted to get involved in marking the occasion by designing a 26 page brochure, Growing Together: Celebrating 10 years of Northamptonshire Community Foundation.
Featuring touching case studies of individuals the Foundation has helped over the last decade and accompanied by some stunning black and white portrait photography, we’re really proud of the end result and (more importantly!) everyone at the Foundation is over the moon! We donated our design services in kind because it’s important to us to help the local community – and when we read personal accounts of how the Foundation has transformed and improved so many lives we feel a little bit warm inside! Click here to view the full brochure.
Congratulations to the Northamptonshire Community Foundation – here’s to another 10 years!
Growing Together: Celebrating 10 years of the Northamptonshire Community Foundation
Cambridge Blue Square's shiny new logo
Another of our new clients, Cambridge Blue Square, has also been given the ‘Beach treatment’ and is delighted with their new logo! Cambridge Blue Square provide management consultancy to businesses and focus on improving profitability, business structure and management accounts. When they came to us, CBS had already developed a basic website, but needed a brand identity rolling out. They are now the proud owners of a lovely new logo, stationery including business cards, letterheads and comps slips and in the New Year we’ll be working on a new corporate brochure. Welcome to our family, CBS!
We have recently launched the Thomas Becket Catholic School guide for students. Previously the local secondary school had only produced a guide for parents of prospective students and it was felt there was a need for a fresh, funky brochure for the students themselves.
After going ‘back to school’ and spending some time with the fantastic students, we penned a Q&A style guide to Thomas Becket Catholic School, answering the burning questions 12 year olds have when making the transition from primary to secondary school. From the copy, we designed an eight page brochure featuring strong imagery and testimonials from real students. The guide was extremely well received by students, parents and staff at a recent open evening. Wicked!
We’re delighted to welcome Gemsec as one of a handful of recent account wins. Based in Bristol, Gemsec are experts in all things security – from simple key cutting up to impressive access control systems with electric locks and even CCTV. Our first job is to design a corporate brochure to showcase their range of services which we will be working on over the coming weeks. We are really looking forward to working with the Gemsec team – and it’ll mean a few trips down to the West Country, which can’t be bad!
We’ve just been having a bit of a discussion in the office about Groupon. There’s no question there are some really great deals to be had, but we wonder if the big brands are risking devaluing their name in return for immediate, high volume sales.
This article sums the positives and negatives up nicely – but what’s your view?
Our lovely new client The University of Northampton will be hosting the official London 2012 Coca-Cola Olympic Torch Tour on Friday 28 October 2011 at the Pavilion Building, Park Campus, 12-6pm and Beach Marketing have been commissioned to promote the event!
Coca-Cola and London 2012 Olympic Torch Tour is coming to Northampton!
Have your photo taken with the Olympic Torch and be part of history!
Students, staff and the wider community are all invited to enjoy and take part in a unique and free sporting spectacular for the University, town and County. In addition to the Coca-Cola Olympic Torch Tour bus and being able to have your picture taken with the Torch, there will the opportunity to participate in and see demonstrations of a wide range of sports including Hockey; Climbing; Football; Cricket; Boxing; Basketball; Martial Arts; Badminton; Wheelchair Basketball; Table Tennis; Rugby Union; Trampolining; Boccie; Handball and Nordic Walking.
This event is free to attend with free car parking and will feature Olympians past and future, along with official coaches from Northamptonshire Sport; Northampton Town Football Club players (and Clarence the Dragon!) – all on site to get guests limbered up, fit and in the mood for London 2012.
Find out more at: www.northampton.ac.uk/olympics
Today’s news about Tiger Woods’ recent sponsorship deal to become the face of Rolex got us thinking. We all love celebrities (the male half of Beach often know the latest celeb goss before the female half!), but using them – and sports stars in particular – are surely the riskiest forms of brand ambassadors going.
Woods, exposed as an adulterer in 2009, found sponsors deserting him once the scandal became public. Gatorade, AT&T, luxury watch brand Tag Heuer, Gillette, Accenture and Golf Digest all distanced themselves from the sportsman.
According to a recent Ipsos Mori survey, almost a quarter (23%) of those in the US and 19% of respondents in the UK said that Tiger Woods’ misdemeanours made them consider stopping buying products that he endorses, more than any other celebrity.
This side of the Atlantic, brands connected to Wayne Rooney are the next most likely to be shunned by the public. Of those surveyed, 14% say allegations about Rooney’s extra-marital affairs would lead them to stop buying his sponsors’ products. Coca Cola famously dropped Rooney in April.
Maybe private lives shouldn’t enter the equation at all – there’s no doubting Tiger Woods is a fantastic golfer. It’s a brave move by Rolex, but the fact remains brands face a boycott if their association goes bad. Here’s hoping Tiger behaves himself this time!
After working really hard over the last couple of weeks we’re pleased to announce that the Dutch portal of the SATO Business Partner Marketing Online (SBPMO to those in the know!) has now gone live.
The portal uses our innovative CreateMyMarketing platform which helps companies centralise their branding and marketing collateral in one place as a way of supporting channel partners with lead generation and brand awareness campaigns. The Dutch site is the sixth language to be built and the SBPMO now covers 42 countries throughout Europe, giving nearly 500 Business Partners access to centrally co-ordinated marketing that can be customised with local messages to suit their local market place.
Over 100 different items of marketing collateral are now available including product datasheets, brochures, adverts, email campaigns, direct mailers, banners and pop ups as well as a huge range of merchandise such as pens, USBs, golf umbrellas and much more.
The Dutch site is only available to nominated channel partners but the website can be viewed here.
Sorry we’ve been a bit quiet of late. It’s been all go here at the Beach hut – we’ve been working on a few tenders, so hopefully we’ll have some good news for you soon. We’ve also been working on an exciting new project…
We were recently commissioned by Textice Ltd, a local garden products company to design product packaging and point of sale material to support their export objectives.
L-R Steve with Richard Conway and Jason Conway from Textice and one of the packaging prototypes
Textice Ltd, a family run business based in Lower Harlestone, design and manufacture innovative garden products which are sold through television shopping channels and mail order companies. In a bid to grow their core business, they are now launching four key products under the Babyllon Garden Products name into new EU export markets, specifically Germany, France and Spain.
Textice are off to Cologne in a couple of weeks to the Spoga/Gafa trade exhibition to officially launch their innovative new generation plant supports Spirals and Twisters TM along with their Big Moss (compressed sphagnum moss) and their multi use Pot Hangers. The aim is to attack new market places, including large retailers and garden centres.
The Manufacturing Advisory Service, who awarded grant funding to assist the venture, recommended Business Link-assured Beach as well placed and experienced to design the host of collateral required. New brands for the four products were established and new packaging and retail point of sale displays were developed.
Jason Conway, Director at Textice said, ‘It’s quite daunting launching new products into totally different market places, but we’ve found Beach have made the process easy for us. We’re delighted with the new designs and are now looking forward to taking our eye catching products to Germany. We have unique, innovative products and are confident that with the help from Beach we stand a much better chance of maximising sales.’
Steve Bishop, Director of Beach said, ‘We’ve come up with four really strong brands with extremely striking packaging that work well as standalone products or also as a family. It’s great to work with a local company and help them take on the world!’
For more on the Babyllon product range, click here to visit their website.
